West End Housing Finance Limited (WEHFL), Headquartered at Mumbai is promoted by West End Investment & Finance Consultancy Private Limited (a company providing financial services since 3 decades).
WEHFL has been formed with the intent to facilitate lending in affordable housing segment and become the lender of choice in the area of housing loan. The Company aims to provide credit facilities to primarily serve the housing finance needs of unserved and under-served sections of the society.
We are registered with National Housing Bank (NHB) under section 29A of the National Housing Bank Act, 1987 as a Housing Finance Company under section 29A of the National Housing Bank Act, 1987 vide Certificate of Registration No. 06.0136.16 dated June 9, 2016.
Our Vision is “To provide home loans to low and middle-income group people and help them realize
their dreams of owning a house”.
Our Mission is “To be a lender in the affordable housing segment and focus on financial inclusion
by being a catalyst in helping the low and middle-income households buy their dream house thereby
facilitating ‘Housing for All’.”
Our Focus is “With a primary aim on providing affordable housing to individuals desirous of buying
a house within the Ticket size of 25 Lacs to 50 Lacs, we are also open to finance loans with ticket
size above/ under our targeted ticket size subject to certain conditions.”
Our Endeavour is “To provide seamless delivery of loans with fast and transparent processing and
quick turnover time”
- Loan Against Property
- Loan for Purchasing New Property
- Loan for Purchasing Resale Property
- Take Over Loans
- Loan for Renovations
Projected Business Plan
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||FY 18-19 (Rs. Crore)
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OUR PARENT COMPANY
WEIFCPL is a Non-Banking Financial Company – Non-Deposit taking (registered with the Reserve
Bank of India). The Company was incorporated in 1985 and has its Headquarters at Mumbai.
Since 1994, Late Mr. P. D. Gupta, was the Chairman & Managing Director of the company till his
demise in 2014. Mr. Gupta was the former Senior Officer in the Department of Banking Operations
& Development, Reserve Bank of India. He retired from the post of Grade ‘F’ equivalent to the rank
of Chief General Manager. Mr. Pankaj K. Gupta, is the Chairman of the Company and is actively
engaged in overseeing the operations of the Company.
An eminent banker, Late Shri M. N. Goiporia, Ex-Chairman State Bank of India, was actively
associated with the company after his retirement and was on the Board of the Company till his
Amongst other directors, one of them comes from the I.R.S. background and had superannuated as
Director General (Investigation) & another headed the Investment Department in the largest
Insurance Company of the Country viz., LIC, besides other professionally qualified directors and
The Company is in the business of providing financial services to Business Houses, in the area of
Investments and Financial Management. It is managed by eminent acclaimed professionals having
relevant expertise in the fields of Investment, Finance, Accounting, Taxation and Banking including
The Company has successfully epitomized its merit and consistency in rendering quality financial
services and over the years, has built an asset book-size of about Rs.200 crores and net owned
funds of over Rs. 50 crores.