West End Housing Finance Limited (WEHFL), Headquartered at Mumbai is promoted by West End Investment & Finance Consultancy Private Limited (a company providing financial services since 3 decades).

WEHFL has been formed with the intent to facilitate lending in affordable housing segment and become the lender of choice in the area of housing loan. The Company aims to provide credit facilities to primarily serve the housing finance needs of unserved and under-served sections of the society.

We are registered with National Housing Bank (NHB) under section 29A of the National Housing Bank Act, 1987 as a Housing Finance Company under section 29A of the National Housing Bank Act, 1987 vide Certificate of Registration No. 06.0136.16 dated June 9, 2016.

Our Vision

Our Vision is “To provide home loans to low and middle-income group people and help them realize their dreams of owning a house”.

Our Mission

Our Mission is “To be a lender in the affordable housing segment and focus on financial inclusion by being a catalyst in helping the low and middle-income households buy their dream house thereby facilitating ‘Housing for All’.”

Our Focus

Our Focus is “With a primary aim on providing affordable housing to individuals desirous of buying a house within the Ticket size of 25 Lacs to 50 Lacs, we are also open to finance loans with ticket size above/ under our targeted ticket size subject to certain conditions.”

Our Endeavour

Our Endeavour is “To provide seamless delivery of loans with fast and transparent processing and quick turnover time”

Business Activities

  • Loan Against Property
  • Loan for Purchasing New Property
  • Loan for Purchasing Resale Property
  • Take Over Loans
  • Loan for Renovations

Projected Business Plan

Particulars FY 16-17 (Rs. Crore) FY 17-18 (Rs. Crore) FY 18-19 (Rs. Crore)
Equity 40 40 60
Borrowed Funds 80 200 360
Advances during the year 120 126 189
No. of advances during the year (nos.) 610 640 950
Operating Income 6.76 18.88 34.61
Profit after Tax 0.66 2.71 3.47


WEIFCPL is a Non-Banking Financial Company – Non-Deposit taking (registered with the Reserve Bank of India). The Company was incorporated in 1985 and has its Headquarters at Mumbai. Since 1994, Late Mr. P. D. Gupta, was the Chairman & Managing Director of the company till his demise in 2014. Mr. Gupta was the former Senior Officer in the Department of Banking Operations & Development, Reserve Bank of India. He retired from the post of Grade ‘F’ equivalent to the rank of Chief General Manager. Mr. Pankaj K. Gupta, is the Chairman of the Company and is actively engaged in overseeing the operations of the Company.

An eminent banker, Late Shri M. N. Goiporia, Ex-Chairman State Bank of India, was actively associated with the company after his retirement and was on the Board of the Company till his untimely demise.

Amongst other directors, one of them comes from the I.R.S. background and had superannuated as Director General (Investigation) & another headed the Investment Department in the largest Insurance Company of the Country viz., LIC, besides other professionally qualified directors and promoter director.

The Company is in the business of providing financial services to Business Houses, in the area of Investments and Financial Management. It is managed by eminent acclaimed professionals having relevant expertise in the fields of Investment, Finance, Accounting, Taxation and Banking including Development Banking.

The Company has successfully epitomized its merit and consistency in rendering quality financial services and over the years, has built an asset book-size of about Rs.200 crores and net owned funds of over Rs. 50 crores.